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Posted on August 29, 2018 at 10:34 AM by Ryne Dittmer
After more than a year of planning and development, the new digital home for the Town of Parker made its debut in September. This redesign was completed with residents in mind, factoring in feedback we heard from the community, to enhance the user experience and more quickly connect residents with the information they need. Continue reading to learn more about our redesign process.
Why did the Town redesign the website?
To keep current with website design and content trends and advancements, the Town completes a website redesign/refresh every four years. The last redesign took place in 2014.
Did you get community feedback about what website changes they would like to see?
The Communications Department conducted an extensive public outreach process prior to the website redesign, including in-person community feedback meetings and online surveys, as well as the opportunity to provide project feedback through the Town of Parker’s online engagement portal, ww.LetsTalkParker.org. We also met with our current staff and Town Council (and provided them with an online survey option) to ensure we were considering all input and feedback. We received very consistent themes for improvement from all of the groups and individuals who participated.
What feedback did you hear?
We had a great amount of community, staff and Town Council participation in our redesign process and heard very consistent redesign feedback themes, including:
Were the recommended improvements included in the new website?
We greatly appreciated all of the feedback that was received and worked hard to incorporate these recommendations into the website redesign.
How can I learn to navigate the new website?
To introduce users to the new website and its features, we created a video walkthrough. This video can be found on our YouTube channel, the Town’s Facebook page and the Let’s Talk Parker Website Redesign project page.
Why did the Town spend money on a website redesign amid budget reductions?
The website redesign process began in 2017 and was paid for prior to the 2018 budget reductions. To keep current with website design and content trends and advancements, the Town completes a website redesign/refresh every four years, which is included in the contract with our website host. This arrangement allows the site to be redesigned every four years for approximately $5,600, which is much cheaper than the usual cost of a stand-alone site redesign. As www.ParkerOnline.org has become an increasingly vital way to connect residents with information and resources, Town staff viewed the redesign as a necessary process to enhance the user experience.
How can I give feedback on the new website?
We’d love to hear your feedback so we can continue to improve our new website. You can email your comments to Elise Penington at email@example.com or call 303.805.3113. We have also added an option for providing feedback to the Website Redesign project page at www.LetsTalkParker.org.